The domain operator administering the .xxx domain is accepting early applications from brand owners who want control over their names. ICM Registry says it has received over 900,000 "expressions of interest" from companies that want to preregister their trademarks or block others from snapping them up to create, say, a Barbie.xxx or Coke.xxx.
People for the Ethical Treatment of Animals also signed up. However, instead of blocking its name, said PETA spokeswoman Lindsay Rajt, the organization will launch peta.xxx as a pornography site that draws attention to the plight of animals.
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