I am not a beer person, but in my (admittedly limited) experience I've never heard of anyone wishing that their beer tasted more like a Pop-Tart.
If you thought a beer based on Wheaties was offbeat, you ain’t seen nothing yet. San Francisco brewer 21st Amendment is upping the ante with Toaster Pastry, an India Red Ale that’s an homage to Pop-Tarts.
The beer will be released at the opening party for the brewery’s new facility in San Leandro on Aug. 29 – and the flavor is an homage to that facility’s former focus. Long before 21st Amendment moved in, the former Kellogg Co. factory was used to make Frosted Flakes and Pop-Tarts.
More cereal beers coming, too... How about a Count Chocula beer?
General Mills, which worked with Fulton Beer to launch HefeWheaties, has already got its next breakfast concoction in the works. Colorado’s Black Bottle Brewery will work with the company to bring back its Count Chocula-flavored beer next week.
The beer debuted last year, when Black Bottle employees bought pretty much every available box of the seasonal cereal from the Albertsons grocery store in Fort Collins, Co. to make the inaugural batch. (General Mills will supply the cereal to the brewer this year.)
Read the whole thing at Fortune.The Count Chocula beer was hardly an aberration for the brewer. It’s Cerealiously line of beers has previous included Honey Bunches of Oats, Golden Grahams and Cinnamon Toast Crunch. (the brewer puts the cereal in a bag to prevent pieces from getting into the beer – in a procedure that’s similar to dry hopping.)