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Friday, March 15, 2013
Twist-Ties vs. Plastic Clips: Tiny Titans Battle for the Bakery Aisle
It’s a battle fought by the makers of inconspicuous little products that cost a fraction of a penny to produce—the ones that everyone knows and nobody thinks about, but which represent more than an estimated $10 million in annual sales. Insiders describe the turf as the bakery bag closure and reclosure market; this is the battle of the plastic clip vs. the twist-tie.