Take your own Kim Kardashian-style butt picture - the Belfie Stick is a device for taking butt selfies

Business Insider:

The selfie stick firmly took hold in American culture in 2014. But 2015 could be the year of the Belfie Stick. (Ed - actually, I've never heard of a selfie stick) 

If you’re unfamiliar, a belfie is essentially a selfie taken of your rear end from behind.

The term was coined by Kim Kardashian, and the pose is favored by celebrities like Rihanna, Miley Cyrus, Heidi Klum, Nicki Minaj, Cara Delevingne, and Jen Selter.

A belfie is not easy to take, however. It is inherently a very advanced level of selfie.

Unless you’re taking the photo through a mirror, you need to hold, focus, and frame a photo over your shoulder, all without being able to see the shot.

The Belfie Stick streamlines this process.

Unlike a normal selfie stick, the Belfie Stick is bendable and ideal for taking photos from behind. The titanium steel stick can be bent and angled according to your preference and it’s easy to take a causal-looking belfie that, to the viewer, looks like a mere glance over your shoulder.