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Monday, July 15, 2013

10 Twinkie Facts for the Great Return

Twinkies are back in stores today.

1. Twinkies were invented because a bakery manager named James Dewar wanted to get more use out of his shortcake pans. He noticed that he was only pulling those particular pans out of his cupboard during the summer strawberry season and wondered if he was really getting enough bang for his buck out of them. The Continental Baking Company where he was employed was looking for a new, cheap snack to satisfy Depression-Era buyers without emptying their pockets, so Dewar combined the neglected shortcake pans with a recipe that was cheap to make and came up with the Twinkie.

2. Back in those days, Twinkies were sold two for five cents...

3. ...which was a good price if Dewar wanted to buy his own creation in a store, because he never saw a penny of royalties from inventing the Twinkie or naming them. They were named after he spotted a billboard advertising "Twinkle Toe Shoes."

Read the whole list at Mental Floss.  I like this one:

9. Do you remember Twinkie the Kid? The official mascot could wrangle you up a Twinkie in the blink of an eye. He had some lesser-known Hostess cohorts including Captain Cupcake, Happy Ho Ho, and Fruit Pie the Magician.

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