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Monday, December 2, 2013

New bra tells women when they’re overeating

RYOT: In attempt to make bras even more obnoxious and constricting, researchers have developed an undergarment that tells women when they’re overeating.

To be fair, though, the bra specifically targets stress-eating. You know, that rom-com stereotype, post-breakup pint of ice cream that’ll only make you feel worse in the end.

“It’s mostly women who are emotional overeaters, and it turns out that a bra is perfect for measuring EKG (electrocardiogram),” said Mary Czerwinski, a cognitive psychologist and brassiere engineer at Microsoft Research. EKGs translate the heart’s electrical activity into readable graphs that can be used to partially determine how stressed someone is.

That info combined with women’s recorded moods on a smartphone app can predict when ladies’ appetites and emotions may lead to overeating.

But the question remains: can telling a woman she’s stress-eating make her put the fork down? Fat chance!

Catch a woman at the wrong time and she’d sooner rip her bossy bra off in rage, dive face-first into an unbirthday cake, then use the candles to light her restrictive undergarment ablaze, along with pictures of her ex, in a trash can in the back yard.