Vibrating bicycle seat cover provides exciting new incentive to cycle to work

Daily Mail: We are always being told to incorporate more exercise into our daily routines - and cycling to work is an excellent way of doing so.

And if you were reluctant to hit the pedals before, a new gizmo could provide all the incentive you need to get on your bike.

A firm has launched the Happy Ride - a vibrating seat cover that will make journeys by bicycle that bit more exciting.

The inconspicuous gadget slips over the seat of a bike and incorporates 'vibration stimulation’ as you ride.

The vibration can be turned on and off using the control pad which then tucks into a pocket in the seat cover allowing you to peddle away uninhibited.