There are events already organized in a lot of cities, including (local to me) on the Mall in Washington, D.C. (although I'd rather attend the event in Rome; aside from the fact that I would be in Rome, their version last year involved superhero costumes).
If you would like to learn how to organize a pillow fight, read the howto guide. Here's an article from the Washington Times, one from Syracuse.com (which has a LOT of photos) and some video footage of the 2013 NYC event: More at Buzzfeed.
and in London:
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