Read the whole Improbable Research column in The Guardian:
Dr Alfio V Parisi and his team stuck beards and moustaches on some dummies, put them out in the hot, hot sun, and measured what happened. They did this after they had run a related experiment with toupees – a trial which itself was preceded by years of painstaking work with tree leaves, automobile windows, adolescent girls, lawn bowlers and snorkelers.
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