|Models on Tuesday promote insurance exchanges, urging people on the 16th Street Mall to "Get Covered."(John Leyba, The Denver Post)|
Promoters and health insurers fanned out with multimedia ads to encourage sign-ups. Colorado HealthOP, a consumer-run cooperative selling insurance plans on the exchange, sent models in skimpy clothing — and sporting signs with information — to greet Denver's 16th Street Mall lunch crowds.
Meanwhile, in Tennessee, via Daily Caller:
Community Health Alliance, Tennessee’s health insurance co-op, is running a unique promotional program to drive enrollment in its plans for sale on the exchange: health insurance in exchange for a smartphone.
As part of its Community Health Connection Program, CHA is offering qualified individuals an LG Lucid 2 4G smart phone (or equivalent model), a phone plan and tech support, included as a cost of their health plan benefits. The phone plan includes unlimited talk, unlimited texting and 1.2GB of data.