I don't generally post advertisements, but this video is kind of a must-watch (and the commercial but is only the last few seconds).
Nature Valley’s “Get Kids Outside” Ad:
The ad shows several grandparents reminiscing about their childhood fun outside — tobogganing, planting, fishing — and then several parents recalling that they’d build forts, or just head out to find friends to play with. Finally, their kids talk about their love of videogames and texting.
The ad then shows those same kids after what can only be called an intervention. We see them running outside (toward a waiting parent), carefully riding a bike on the sidewalk, or being taught by mom how to plant a flower. (That kid did not look psyched to me.)
One more excerpt:But as this note, uh, notes:"One of the things I noticed is that in the previous generations memories there were no adults present and the children created wonderful memories. In the current generation’s outdoor play portrayed in the video there were adults present in almost all of the depictions. It pretty much says that outdoor play is necessary but must be supervised and lead by an adult". — Marcie
But beyond even the perceived need for supervision, the adults outside with their kids at the end of this ad seem almost as if they’re teaching a remedial class.Go to Free Range Kids blog and read the whole thing. And I strongly suggest buying Lenore's book Free-Range Kids, How to Raise Safe, Self-Reliant Children (Without Going Nuts with Worry) - I gave copies to each of my kids when my grabdkids came along.And with the renormalization of kids running around, the threat of CPS intervention disappears.